I wrote an article for the International Association of Business Communicators explaining how, exactly, the social marketing campaign that Tourism Queensland embarked on worked… and why it (and social marketing in general) is so effective. I also reflected on what it was like to stage my own mini social marketing campaign to promote my own application, allthewhile becoming a small part of the whole in this major campaign success. Read: part one part two Moral
Ben from the United Kingdom has been chosen as the caretaker of the islands of the Great Barrier Reef. Ben from the UK is awarded The Best Job in the World Read my blog entry about the results of the most exciting job application in the world, and the most impressive social media campaign in history. ******* Thanks for all of your support along the way as I went through my application for this dream
For the most part, impression1.net has been all about the freelance work I’ve done, some career updates, news about life plans and adventures such as traveling the world… and lately about my forray into video job applications and social media self-promotion. Make yourself unforgettable - like a sticky note! Well, this post here is about going back to the basic meaning of my personal brand, Impression One. When developing this brand concept, I thought about
(view my video application) It’s the greatest social media/internet marketing campaign yet, and probably one of the most successful. At least one of the most fun. You may have heard of the “Best Job in the World” – a worldwide contest where people submitted 60-second video applications to vie for literally the best job imaginable. One lucky person will get a six-month $150,000CDN contract to be Island Caretaker of the Great Barrier Reefs in Australia.
I’ve dated this entry October 6: the day I started my new full-time job. Essentially, the day that I turned the page on the next chapter of my journey. The last few months were an enjoyable – and necessary – transition to figuring out what the next chapter of life would look like. I had the opportunity to reconnect with friends and family, reflect on what I’d learned during my travel adventure and decide where
Well, the time came at long last: I’ve completed the circular journey around the world. I returned to Canada on June 14th. After four months aboard Crystal Serenity as Assistant Editor of Guest Publications for the 2008 World Cruise, plus an extra month backpacking Europe… I have now been to a total of 36 countries in my life – if you count the Vatican City (and before this trip I had only been to 5!)
“And there was much rejoicing.” [twirls finger in the air]: yaay. It’s truly nice to come back from traveling around the world and learn you’ve received an award. Late last year, I had the opportunity of working with London grassroots charity “Bethanys Hope Foundation” on the redevelopment and publication of their Annual Newsletter. You can view the newsletter here, and you can read more about this meaningful charity and the work I did for them